The following was taken from Google.com

More about SOPA and PIPA

Members of Congress are trying to do the right thing by going after pirates and counterfeiters but SOPA and PIPA are the wrong way to do it.

1. SOPA and PIPA would censor the Web

The U.S. government could order the blocking of sites using methods similar to those employed by China. Among other things, search engines could be forced to delete entire websites from their search results. That’s why 41 human rights organizations and 110 prominent law professorshave expressed grave concerns about the bills.

2. SOPA and PIPA would be job-killers because they would create a new era of uncertainty for American business

Law-abiding U.S. internet companies would have to monitor everything users link to or upload or face the risk of time-consuming litigation. That’s why AOL, EBay, Facebook, Google, LinkedIn, Mozilla, Twitter, Yahoo and Zynga wrote a letter to Congress saying these bills “pose a serious risk to our industry’s continued track record of innovation and job-creation.” It’s also why 55 of America’s most successful venture capitalists expressed concern that PIPA “would stifle investment in Internet services, throttle innovation, and hurt American competitiveness”. More than 204 entrepreneurs told Congress that PIPA and SOPA would “hurt economic growth and chill innovation”.

3. SOPA and PIPA wouldn’t stop piracy

To make matters worse, SOPA and PIPA won’t even work. The censorship regulations written into these bills won’t shut down pirate sites. These sites will just change their addresses and continue their criminal activities, while law-abiding companies will suffer high penalties for breaches they can’t possibly control.

There are effective ways to combat foreign “rogue” websites dedicated to copyright infringement and trademark counterfeiting, while preserving the innovation and dynamism that have made the Internet such an important driver of American economic growth and job creation. Congress should consider alternatives like the OPEN Act, which takes targeted and focused steps to cut off the money supply from foreign pirate sites without making US companies censor the Web.

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Way back in the days when working in retail there was a saying - KISS… Keep It Simple Stupid. This was a saying nearly every manager said when a newbie was hired. I don’t know about the wisdom of calling someone stupid on their first day of work, but when a High School kid gets hired to sell electronics, it’s only natural to try and show every customer that he is “all-knowing” when it comes to the products that he is trying to sell. This is a bad habit and usually did not result in a sale – overloading someone with specs and details was just that; overload. The more seasoned salespeople just kept it simple, gave the customers the basic information they need to make a decision and they were always more successful.

The same KISS concept is just as important today when you are creating your web presence. You can’t be all things to all people, and sometimes the more detail you give out the more people you alienate and turn away. It’s along the same idea not to TYPE IN ALL CAPS – it’s a form of yelling. Instead of explaining in gory-detail every product or service you offer, be factual but be general at the same time. Give an overview of your services that will provide the potential customer enough information to be intrigued enough to contact you. Once you have qualified that potential customer over the phone and determined their needs, then it’s time to give them the right information they need to make a decision.

BE SIMPLE, BE SUCCESSFUL.